And Then What?
The questions worth asking before you spend more time or money on marketing.
Our Thinking
Can we talk about marketing?
There’s a lot of marketing advice out there.
Post more. Run ads. Start a newsletter. Get on TikTok. Build a funnel.
Okay. But and then what?
What happens when someone sees your post? Visits your website? Asks about your services? Buys something for the first time?
We think those questions are worth asking.
At Handle Bar, we believe good marketing is about more than getting attention. It’s about making it easy for people to discover your business, understand what you offer, choose you, and keep coming back.
And that works better when all the pieces are connected.
Things we like talking about
Stop the Insanity!
The trends, pressures, and marketing advice that leave business owners wondering what they’re supposed to do next.
One Small Fix
Practical ideas that can make a difference in how your business shows up and stays in touch with customers.
Can We Talk About This?
Observations, opinions, and conversations about marketing, customers, and running a business.
Seen Around Town
Interesting things businesses are doing, and what we can learn from them.
Pull up a chair.
We share ideas, observations, and practical advice for people who run businesses.
Some things might make you think. Some might make you laugh. And hopefully, something will give you an idea you can put to work.
Explore our latest thinking.
LET’S TALK OVER COFFEE
Got something on your mind?
We love a good conversation about business.
Coffee’s on me.
Let’s talk over coffee